Decision Options & Evaluation
Alen Gray
Job Price:
₹ 150.00
Location:
other
Duration:
2 hour
Languages Known:
Bengali, English
About this Talent:
The Persona Hair and Beauty Ltd. of Kaniz Almas Khan is already established as a leading lifestyle and beauty brand in Bangladesh. The brand has a solid reputation and customer base due to the variety of outlets located in Dhaka and Chittagong and niche activities such as the Persona Institute, the male-oriented Adams, and Spring Spa. Nevertheless, with more and more competition in the Bangladeshi beauty industry, Persona will need to determine how to guarantee its long-term development and retention of the market lead. There are three courses of action that have been identified after a careful analysis based on strategic frameworks. Fortify and Enhance Current Operations. The first direction implies remaining on the course but in the now refocused branches with new emphasis on service delivery, productivity, and personnel growth. In terms of SWOT this decision is strongly based on the current strengths of Persona, which is the brand name and its loyal customers. The most important benefit in this case is low investment risk. However, the biggest disadvantage is that it may stagnate. Since our PESTLE analysis reveals that the existing Dhaka and Chittagong markets are already saturated, this low-risk strategy can constrain growth and expose Persona to the risks of competitors taking advantage of new opportunities. Measured Expansion into Second-Tier Cities with Service Diversification. The second course is a more moderate course. It entails a gradual entry into other cities such as Sylhet and Khulna as well as into the offerings of the already existing sub-brands. The strategy aims at capturing the opportunities that have been exposed in our analysis, the increased disposable incomes in the emerging cities. The new services would also be rated as stars through the BCG matrix, which would also experience a high growth in these new markets. Although this might be difficult to manage quality in various places and new investments of infrastructure may be challenging, this is the way forward to sustainable growth without excessive risk. Bold Diversification and Global Reach. The third, the most radical version, can be to pursue a significant growth via franchising, launching a branded product line or expansion outward to other markets in South ia. That approach would put Persona at a competitive disadvantage against innovative competitive forces and culture as discussed in the Five Forces model by Porter. It is a very dangerous strategy, which requires essential financial investment and is unable to be performed on the current operational basis of the company. Evaluation: Though Option 1 would seem safe, it has the possibility of stagnation risk, whilst Option 3 would be regarded as an overly risky option without a more ample ground base. The solution that maximizes growth and risk that can be managed is therefore that which is a balance between the two: Option 2.
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1. I have completed over 780 assignments for university students, and all of them with zero to no AI Writing. If you want to write content for your blog, ads, translated documents, or anyother needs. I am here to fulfil
I have 3 years of experience in content writing
1. I have completed over 780 assignments for university students, and all of them with zero to no AI Writing. If you want to write content for your blog, ads, translated documents, or anyother needs. I am here to fulfil
I have 3 years of experience in content writing